Thursday, December 1, 2011

Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV

Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).

Amazon Sales Rank: #47008 in Home Theater Color: Black Brand: Sony Model: KDL40XBR7 Dimensions: 23.75" h x 5.00" w x 44.50" l, 52.00 pounds Display size: 40 16:9 Full HD 1080p Resolution Panel (1920x1080) Motionflow 120Hz technology delivers natural motion ) BRAVIA Engine EX fully digital video processor Advanced Contrast Enhancer circuit (ACE) x.v.Color technology

Feel like you're part of the action with the Sony BRAVIA XBR7 Series LCD flat panel HDTVs. Take all of the great features of the XBR6 line and add BRAVIA Engine EX (40-inch) and BRAVIA Engine PRO (70-inch) fully digital video processors that render stunning images from any resolution, an RS-232C connection and upgraded industrial design. Again, optional speaker grilles are available in designer colors. The XBR7s feature Full HD 1080p resolution and Motionflow 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. Enjoy exceptional ease-of-use with the Xross Media Bar user interface, integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch component control. You can even expand your HDTV's capabilities with optional BRAVIA Link modules (sold separately). These HDTVs come with abundant connectivity options that allow you to connect to all of your content sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home. Last updated September 30, 2008 Key Features New: TV Guide IPG (Learn more) New: Enhanced (XMB) User Interface with Rich 3D Graphics (Learn more) New: DLNA Compliant (Learn more) New: Digital Media Port (Learn more) 16:9 Full HD 1080p Resolution Panel (1920 x 1080p) (Learn more) BRAVIA Engine EX fully digital video processor (Learn more) Advanced Contrast Enhancer circuit (ACE) (Learn more) 24p True Cinema capable (Learn more) Emmy-award winning Xross Media Bar user interface (Learn more) DMeX capable (Learn more) BRAVIA Sync capable (Learn more) S-Force Front Surround Voice Zoom (Learn more) Robust Connectivity with 4 HDMI inputs, 2 HD Component inputs, and a PC Input (Learn more) Piano Gloss Black with Onyx Speaker Grille Remote: RM-YD023 Which Bravia HDTV is Right for You? Comparison chart of features for all Sony Bravia HDTV Series What size TV should I get? Learn More Full HD 1080p Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content. (Found in S, V, W, Z, and XBR Series HDTVs) Go back to list of all features. BRAVIA Engine Technology The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images. Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images. Detail Enhancement: Improved image enhancement algorithms render greater overall detail. Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality. BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that BRAVIA HDTVs are known for.Go back to list of all features Enhance the blacks Match the color Smooth the motion Filter the Image Clean the image Widen the tone range DRC-MFv1 (SD-HD Creation) Digital Texture Enhancer Enhance the blacks Match the color Smooth the motion Filter the Image Clean the image Widen the tone range DRC HD-HD (SD-HD Creation) Digital Texture Enhancer Enhance the blacks Match the color Smooth the motion Filter the Image Clean the image Widen the tone range Advanced Contrast Enhancer (ACE) Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE)n uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see. Go back to list of all features. Motionflow 120Hz Technology No Motion Flow With Motion Flow Motionflow 120Hz technology doubles the number of existingframes by calculating in real time and inserting 60 entirely new frames between the original 60 frames. It uses a special Sony-developed algorithm that detects specific objects, as well as the movement of the overall scene and intelligently applies the right amount of enhancement. There’s more to the story. Unlike some other high frame rate technologies, Motionflow also includes Sony’s unique Image Blur Reduction algorithm, which reduces blur from the original source image captured by a camera before applying motion enhancement technology. Judder is a visual artifact that shows up in video content that has been converted from film-based content. A visible jerking or stuttering effect can sometimes be seen during motion sequences on converted film-based content that may be noticeable on scenes that include panning. There are many forms of high frame rate technology in the market today, but only Motionflow 120Hz technology uses special Sony algorithms designed to intelligently detect and apply the right amount of enhancement to reduce judder and deliver a smoother, sharper picture with more natural motion of the original film. Go back to list of all features. 24p True Cinema Movies and many prime time TV programs are shot at 24 frames per second. This means that TVs operating at any refresh rate that is not an even multiple of 24 will have to do some interpolation to present the content. TVs operating at at 30Hz or 60Hz traditionally solved this via a method called "2:3 pulldown". The television repeats the first film frame over the first two fields of video, and the second film frame over the next three fields of video (1, 1, 2, 2, 2), and continues to do this with the 3rd and 4th frames, the 5th and 6th framer (1,1,2,2,2 - 3,3,4,4,4 - 5,5,6,6,6), and so on until 24 frames are displayed over 60 refresh cycles. This discrepancy in the number of times frames are displayed can lead to a jerky motion in filmed material which some viewers notice  for example, especially with scenes that pan. 120, on the other hand, is an even multiple of 24. Televisions with 24p capability, operating at 120Hz, can display an equal number of frames for every refresh cycle. The benefit—You can watch movies in natural, cinematic motion, the way they are seen at the cinema. Every single frame of the movie can now be seen without using additional video processing that converts film-based images to video reproduction. Additionally, 24p True Cinema input capability can be used along with Motionflow™ 120Hz technology for outstanding fluid motion beyond what you would typically see at the cinema. Once you experience 24p video it will be hard to view video without it. (Found in S, V, W, Z, and XBR Series HDTVs). Sony's Blu-ray disc players wisely take advantage of this by including 24p output capability. Go back to list of all features. Xross Media Bar Xross (pronounced Cross) is Sony's Technical-Emmy award-winning graphic user interface for Sony WEGA and BRAVIA televisions and PS3 and PSX game systems. The interface features category icons spread horizontally across the screen that organize the viewing options (TV, Music, Internet, Tools, etc...). When a category icon is selected on the horizontal bar, a vertical bar appears showing the viewing options within that category. Using the directional pad on your remote, you can easily maneuver horizontally from category to category, then scroll vertically through individual viewing options to easily navigate through the wide range of programming available on today's televisions. Go back to list of all features. Rich Graphic On-Screen Control Interface Delivering a fun user experience is what the new rich graphics are designed to do. Accessing video content and sharing digital photos with your family and friends on an HDTV is now fast, easy and fun. Colorful thumbnails cascade before your eyes allowing you to visually choose what you want to see. Viewing digital images through Sony’s photo viewer is now more organized and can be quickly accessed. Go back to list of all features. x.v Color RGB Color Range

Most helpful customer reviews 50 of 52 people found the following review helpful. Amazing Picture for a great price. By Jeffrey Chang This is my third LCD set. The first being a 32" Sharp Aquos 720p (touted to be the best at the time of that purchase). The second being a 40" Sony V2500 1080p unit. This third being the 40" XBR7. Oh my have things changed over the years. In the comparison of apples to apples (V-series from 2 years back against the current XBR7), the difference in picture quality is amazing. The color contrast is better (without the need to be in 'torch mode'), and the "blurring" is almost gone. If I am comparing the unit to another, please assume it's the Sony KDL-40V2500 unit unless otherwise specified. Menus: The XMB menu system is great. There is a bit of lag when switching from category to category though. It's just in the animation. The function isn't hindered. The adjustments (that make everyone's heads spin) have some added comments to help you decide which setting is best. It's a nice added feature, but I would still use the best tool to adjust the set: your eyes. Many home theater "elites" will criticize all of the added "picture enhancers" Sony has added. I would ignore their advice of "turn if all off" and simply adjust the set to what looks best to you. Of course, a simple calibration baseline does do wonders: Digital Video Essentials: HD Basics [Blu-ray] Source: DirecTV HR21 HD-DVR - Connected via HDMI to Receiver, then to TV The HD content has a more crisp and clear look to it. The "MotionFlow" should be either set to Off or "Standard", as the "High" setting is a bit dizzying. It gives a smooth "flowing" visual effect which makes content look great OR horrible (depends on your eyes and personal preference). Many movies (HBO HD, 1080i broadcast, I think) look fantastic. It's almost as clear as having the actual BluRay. The SD content PQ has slightly improved, but nothing amazing. Source: Playstation 3 (60 gb Launch model) - Connected via HDMI to Denon Receiver "Pure Mode" (bypasses any receiver processing), then to TV Stunning. That is the word that best describes the quality. The first thing I watched after setting up the TV was Batman: The Dark Knight. The detail in the dark scenes were quite impressive. Most LCDs will produce a very dark gray since it's near impossible to reproduce black. This unit get's VERY damn close in my opinion. Details can actually be seen in the dark scenes now (the V2500... couldn't distinguish much). Film content (24p) is best viewed with MotionFlow OFF. With the feature on, it looks like the main subject(s) on the screen are slightly popping out from the rest of the scene. It's an interesting look, but it's not for me. When gaming, there is no motion blur (1080p and 720p) that I noticed. The V2500 had some blur issues. The colors are crisp and vibrant. Details can be seen even in the darkest of rooms. This is definitely a noteworthy contender if gaming is the main function of this TV. Source: Lenovo T500 Notebook via HD15 - Directly connected to TV Intel on-board graphics test... will test ATI Graphics at a later date Everything looked fine. I was running the native resolution for the notebook's screen (1600 by 1050, or something in that ballpark). The text was easy to read. I haven't been able to do full resolution (1920x1080), but will try the next time I connect it. Overall, this is a great unit. There were very little gripes I had about the unit. It's near flawless. Some say the XBR6 quality is the same. I unfortunately didn't have the luxury of a XBR6 and XBR7 side by side for a true comparison. To save a few bucks, I'd recommend checking out the XBR6 also. The only difference that MIGHT exist is a 8bit (XBR6) versus 10bit (XBR7) panel... but Sony never indicates what the XBR6 actually has. Rumors have it that they both use 10bit panels and it's just hidden in the XBR6 documentation so the XBR7 will have a larger arsenal to market with. 39 of 43 people found the

0 comments:

Post a Comment